Sure, this title is a bit of fun click bait that is seemingly absurd. Or is it? In this episode Theriault's President Stuart Holbrook explores the value equation between the heart and mind. That is, how collectors personally connect to certain objects is far more powerful than perceived values. Why do some items at auctions soar above thought of values or estimates? What was behind the thinking of those collectors? Stuart takes us down the road of his 38 years of auctioning to better understand how collectibles are emotional markets and really, they should be. It’s an important opportunity for collectors who may be new to collecting, or steeped in the old school ways of price guides, to better understand how “pricing" works today amidst the intersection with the heart. 

Keep up with Stuart at curiouscollect.com and check out Theriaults.com as well where you can learn more as to the exciting auctions held throughout the year at Theriault’s, the world’s leader in the auction of dolls and figurative art.