Andrew Fitzmaurice is joined by Alana Deakon, Senior Production Manager at Driscoll’s, for an inside look at the modern soft fruit sector. From Alana’s journey from Kenya to UK fruit production, the conversation explores career pathways, supply chains, and the realities of delivering consistent quality in an unpredictable world. They discuss changing consumer expectations, the vital role of production teams, and the challenge of attracting the next generation into produce. An honest, insightful episode for anyone curious about food, farming, and careers in fruit.