Join Richard on The MorePeople Podcast as he speaks with Lucy Wilkins, Breeding Programme Director, about careers in plant breeding and the innovations shaping the industry. Lucy shares her journey from university summer jobs to leading breeding programmes, explaining how new varieties of fruits and vegetables are developed to meet grower, retailer, and consumer needs. The conversation explores the role of technology, sustainability, and collaboration in modern breeding, while highlighting the importance of inspiring the next generation. Packed with practical advice and career insights, this episode is a must-listen for anyone curious about science, agriculture, and making a real-world impact.