Founders In LA

The "Most A/B Tests Perform Worse Than a Coin Flip" One: Travis Corrigan Part 2 of 2, busting blindspots, pragmatic vs statistical relevance and why personas don't work

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Part 2 of my conversation with Travis Corrigan. In this episode we discuss why most A/B tests perform worse than a coin flip, the difference between pragmatic relevance and statistical relevance, why most user persona's don't work, and a systematic process for overcoming blindspots. It was a conversation so nice, we had to publish it twice.
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Founders In LABy Ethan Cole, PhD