Dave Marvit, Innovation Strategy Consultant from the Open Innovation Gateway at Fujitsu, discusses the most effective ways to use narrative in business. Marvit talks about his experience working with large corporations in their struggle to stay innovative and how to address their anxieties and concerns through the use of storytelling. He explains how he co-creates a story with these businesses to look at what their future may bring.

Marvit stresses that narrative can be used to both convince and motivate and explains how he utilizes prezi as a tool in this process.