What if your most important KPI wasn’t about revenue, leads, or efficiency—but about people? In this episode, operations strategist Layla Pomper shares the story of her Death List KPI: a surprisingly human metric born out of emergency planning that reshaped her entire approach to resilience.

What started as a morbid exercise—writing down who her partner should call if she died—became a powerful reframe. It forced Layla to measure not just internal systems, but the strength of her external relationships. The result? A business that’s not only operationally sound, but relationally resilient.

What You’ll Learn

• Why a Death List KPI matters more than a perfectly documented SOP.
• How to structure your own list by category: legal, financial, operational, technical.
• The role of community as real business infrastructure.
• Why operators in particular need a stronger “village.”
• How one metric can cascade into redesigning your business model, marketing, and personal priorities.

Learn More About Layla Pomper

• Check out ProcessDriven on LinkedIn
• Check out ProcessDriven on Youtube
• ProcessDriven.co

• (00:00) - Introduction: The Importance of a Death List

Check out the SOP Swap at ProcessDriven