Activation. Retention. Revenue. They are all byproducts of one single thing – great onboarding. Ty joins us to talk about the most impactful metric in onboarding, the right owner for it, and the analogy it shares with dating.

Ty is the Director of Marketing at Appcues where he has onboarded close to 25 mn users. He has also helped companies scale to $8 mn in ARR and increase self-service sales by 10x.