The first message delivered to your new subscribers sets the tone. It also sets readers’ expectations and you begin building a relationship with them. This is the perfect time to show your subscribers that you appreciate and value them.

Since 90 percent of your subscribers will open your welcome email, it’s the best chance you have to strengthen trust in the budding relationship.

An engaging welcome email has a few different goals.

In today’s episode, I’m going to take you through what these goals are, and what your welcome email should include.