As a managing partner at Common Thread Collective, Taylor Holiday builds and consults for a huge range of successful brands. CTC has figured out a game-changing equation to help brands manage their cash flow.

This week’s episode is loaded with hard-hitting tactics from one of the top agencies in the DTC space. It’s a deep dive on the metrics that brands can use to better understand and serve their customers. Kristen and Taylor talk sustainable growth, parsing data, maximizing ad returns, and a data-driven approach to the customer journey.