Yet the global business highway is littered with the remains of deep-pocketed companies with best-in-class talent who failed to successfully expand their businesses into international markets.

In most cases, the businesses made assumptions about the local culture, consumer preferences, business practices, pricing, the economy, product, or marketing strategy.

and UK businesses that thought a similar language implied a similar culture and marketplace.

DON’T MISS: The Surprising Business Lesson I Learned From Salmon Conservationists [Business Insider]We learned the hard way when Hard Rock Café launched in Europe.

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