Corey Phelps a Professor of Strategy and Associate Dean of Executive Education at McGill University joins Enterprise Radio. For over 20 years, he’s led award-winning research on corporate growth and traveled the world as a keynote speaker, corporate trainer, and consultant, helping organizations become more innovative and strategically agile. He is the co-author of “Cracked It!: How to Solve Big Problems and Sell Solutions like Top Strategy Consultants”.

Listen to host Eric Dye & guest Corey Phelps discuss the following:

* Why did you write the book? What was the inspiration?* Who is the book for? Who do you think can benefit from it?* Why a business book on problem solving? Aren’t experienced professionals and managers good at problem solving?* What trips people up when they solve challenging organizational problems? What are the pitfalls?* In the book you talk about the dark side of reasoning by analogy, something we all do. Why can analogy be bad for problem solving?

Corey Phelps is a Professor of Strategy and Associate Dean of Executive Education at McGill University. For over 20 years, he’s led award-winning research on corporate growth and traveled the world as a keynote speaker, corporate trainer, and consultant. He is the co-author of Cracked It!: How to Solve Big Problems and Sell Solutions like Top Strategy Consultants.

Website: cracked-it-book.com

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