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The Most Important Step In The Sales Process
Season 2 | Episode 52 | The Most Important Step in the Sales Process
You’ve done the research, built the relationship, delivered the pitch, and handled objections — now it’s time for the step that makes it all worth it: closing the deal.
In this week’s episode, we’re zeroing in on what many consider the most crucial (and often most nerve-wracking) part of the sales process. It’s where momentum can either turn into revenue or vanish in a blink.
Whether you're a seasoned closer or still finding your rhythm, this episode will help you understand what it really takes to confidently and consistently seal the deal.
We’ll break down tried-and-tested closing techniques, common mistakes to avoid, and the mindset shifts that separate average reps from top performers.
- Why the close really matters — and how to stop overcomplicating it
- Common closing pitfalls (and how to avoid killing your own deal)
- Proven closing techniques that actually work in 2025
- The role of timing, urgency, and confidence in landing the "yes"
- How to follow up without being pushy
- Real-world examples from closers who’ve nailed it — and those who learned the hard way
Whether you're closing multi-million-pound deals or just trying to improve your win rate, this episode is packed with actionable insight to help you take control of the close and drive your sales forward.
📚 Book of the Week: The Chimp Paradox by Professor Steve Peters
👉 https://amzn.to/4mOASK9
🎓 Sharpen Your Sales Skills with Paragon Sales Solutions Training
👉 https://www.paragonsalessolutions.co.uk/sales-training/
📈 Stay Organised, Close Faster with Monday.com Work OS
👉 https://try.monday.com/w6un6aq14jsb-wzpmg4
💼 Xero Accounting Software – 50% Off for 3 Months
👉 https://xero5440.partnerlinks.io/typzxfzhzw8w
🎙️ New episodes drop every Thursday. Don’t miss out on the stories, strategies, and insights to help you sell smarter — and close like a pro.
Hosted on Acast. See acast.com/privacy for more information.
View all episodes
By Paragon Creative StudiosSeason 2 | Episode 52 | The Most Important Step in the Sales Process
You’ve done the research, built the relationship, delivered the pitch, and handled objections — now it’s time for the step that makes it all worth it: closing the deal.
In this week’s episode, we’re zeroing in on what many consider the most crucial (and often most nerve-wracking) part of the sales process. It’s where momentum can either turn into revenue or vanish in a blink.
Whether you're a seasoned closer or still finding your rhythm, this episode will help you understand what it really takes to confidently and consistently seal the deal.
We’ll break down tried-and-tested closing techniques, common mistakes to avoid, and the mindset shifts that separate average reps from top performers.
- Why the close really matters — and how to stop overcomplicating it
- Common closing pitfalls (and how to avoid killing your own deal)
- Proven closing techniques that actually work in 2025
- The role of timing, urgency, and confidence in landing the "yes"
- How to follow up without being pushy
- Real-world examples from closers who’ve nailed it — and those who learned the hard way
Whether you're closing multi-million-pound deals or just trying to improve your win rate, this episode is packed with actionable insight to help you take control of the close and drive your sales forward.
📚 Book of the Week: The Chimp Paradox by Professor Steve Peters
👉 https://amzn.to/4mOASK9
🎓 Sharpen Your Sales Skills with Paragon Sales Solutions Training
👉 https://www.paragonsalessolutions.co.uk/sales-training/
📈 Stay Organised, Close Faster with Monday.com Work OS
👉 https://try.monday.com/w6un6aq14jsb-wzpmg4
💼 Xero Accounting Software – 50% Off for 3 Months
👉 https://xero5440.partnerlinks.io/typzxfzhzw8w
🎙️ New episodes drop every Thursday. Don’t miss out on the stories, strategies, and insights to help you sell smarter — and close like a pro.
Hosted on Acast. See acast.com/privacy for more information.