When it comes to marketing, most service professionals shy away from it unclear how to create a system. But without a clear marketing strategy and system, you limit your firm's growth. Flitting from one marketing tactic to the next simply won't work. You need a strategy that gets buyers to "know, like, and trust" you and to then "try, buy, repeat, and refer" your services. Listen as John Jantsch, author of Duct Tape Marketing and The Referral Engine, discusses how to get started creating a marketing strategy and system that drives sales and produces long-lasting results.