You can do amazing things with Salesforce CRM and Salesforce Communities. But helping partners grow your brand and launch compelling marketing campaigns through partners isn't one of them, says Robb Franks, Director of Sales Engineering at Impartner. In this Lessons from the Edge Video (LFTE), Franks describes the capabilities and use cases for Through Channel Marketing Automation (TCMA), which should be a staple of every channel marketer's toolbox. Franks shares insights on why a capable TCMA can power-up your partner marketing with Impartner Channel Evangelist T.C. Doyle.