When you are creating content, whether for ads, sales pages or your blog, you need to get this one word right, or else your efforts may totally miss and your visitors will bounce.

The good news, when you get this right, your visitors will consume more of your content and feel a deeper connection with you more quickly.

This is important for every level of your content marketing campaigns. From your blog content and videos to your social media content and ultimately your VSLs and sales letters.

Stick around to the end of this video to get a bonus... Which is the second most important word in marketing.

By simply incorporating these two words into your copy, you can expect greater conversions and more time being spent with your content from your audience!