The folding bike market is booming with new innovations and sustainability at play.  Brompton bicycle has been a major player in the global market for over three decades with their innovative products and aligning everything R&D teams come up with through true customer service.

In the show, we examine key strategies for adoption in global markets, what the upcoming trends are ahead and how sustainability plays a huge role on the market.  

What we cover in this episode:

• 02:26 Why sustainability is crucial
• 06:39 Our product differentiator is the ingenious design
• 08:49 Inhouse R&D and external partners
• 10:24 Brompton community biggest source of insights
• 14:19 Changing behavior and getting more cyclists on the road
• 14:30 partnership to create urban freedom

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