What separates a reactive supply chain from a resilient value chain? In this episode, we explore one of the most underutilized levers in modern supply chain design: deep customer alignment. Greg explains how understanding customer growth, capacity planning, and long-term collaboration create a foundation for agility when disruption hits. From the Suez Canal and Baltimore Bridge incidents to global geopolitical shifts, we break down how leading organizations use real-world events as learning moments to strengthen their networks, build adaptive playbooks, and turn uncertainty into opportunity.

Watch the full episode here: https://youtube.com/live/Ro9iRzlV7RY?feature=share

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