Pod O'Clock: How to Podcast

The Most Overlooked Step: Step 6 to Growth! Mastering the Art of the Podcasting Follow-Up


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You put in the work: you booked the guest, you had the conversation, and you hit "publish." But if you think your job is done, you're missing out on the biggest opportunity for growth and networking.

This week on Pod O'Clock, we're diving into Step 6 of our 8-step process: The Follow Up. This is arguably the most overlooked step in podcasting, but it's where long-term partnerships, referrals, and true audience growth are forged.
Following our conversation last week with Kenny Lange of "Winners Find a Way," we’re applying that winning strategy to building lasting relationships. 

We'll show you how to move beyond a simple "thank you" email and build an engine for continuous support.

In this episode, you will learn:

  • The 48-Hour Rule and 7-Day Rule: Why timely communication is critical to securing guest promotion and future opportunities.
  • The "Value Stack" Follow-Up: How to provide tailored, shareable assets that make it easy (and desirable) for your guest to promote the episode.
  • Turning Guests into Referrals: Strategies for gently asking your guests for future introductions to other high-value contacts.
  • The Post-Publish Check-In: Why you should follow up after the episode has been live for a few weeks to solidify the relationship.

Stop letting valuable connections disappear after the recording ends. Master the follow-up and unlock the next level of growth for your show!

Next episode, we'll dive into the journeys of Debbie Lundberg and Barb Zant with their show, The Business of Life Masterclass, before moving on to Step 7.

Remember to subscribe for the next step in the process and more interviews with expert guests.

Podcast Resources:

  • To start podcasting today, head to www.ComingAlivePodcastProduction.com.
  • Order your copy of the I Want to Start a Podcast: Official Podcast Launch Workbook here.

Music Credits: Copyright Free Music from Adventure by MusicbyAden.
For all inquiries, email Danica at [email protected]

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Pod O'Clock: How to PodcastBy Vincent A. Lanci