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There's a reason that Rolex is often referred to as King -- this Swiss watchmaking giant dominates the luxury watch space. Regardless of where you are in the world, the brand is shorthand for success, prestige, and excellence. 

While it's no secret that Rolex is the most popular high-end watch company (by far), we often get asked which models in Rolex's catalog stand out as the most desirable. So, we've compiled a list to answer that question. 

You may be asking yourself how we define "most popular." In this case, we consider a mix of sales numbers, inquiries, and market value to pinpoint the most coveted Rolexes right now. Listen to this epidose to find out which are the most popular Rolex watches in today's market; there may be a few entries that'll surprise you.

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