When I mention 'evaluation' people cringe.

The word comes with SO much baggage - evaluation feels like a lot of work, like something we SHOULD do, and like something that will NOT be fun.

As teachers, we KNOW the power of evaluation, but in business it feels different, harder, and new.

So we avoid it...and as a result we miss out on using the MOST powerful tool you have in your business.

The thing of it is this: just like in teaching, evaluating does NOT have to be a lot of work, take a lot of time, feel like a root canal, or create misery.

The point of evaluation is NOT to beat yourself up - it's to take a snapshot of what's working, what's not, and decide what to do next.

So this week on TIB, I'm going to share a simple approach to using evaluation in your business, FOR you business, that will feel WAY less heavy, and will help you harness the power of evaluation, starting NOW.

Yes, it will work.

No, it's not going to hurt :)