"Content Marketing Is The New PR" - Forbes

In the words of marketing guru David Meerman Scott, "You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free."

The same logic applies to public relations firms. Companies that previously only specialized in PR and advertising are now turning to content marketing to get the word out to earn attention.