Most pitches fail for one reason: they’re built around what you want to say, not what the audience cares about.

In this episode of The Storyteller’s Edge, Ginger Zumaeta breaks down the 4 biggest reasons your message isn’t landing—and how to flip the spotlight so your audience sees themselves in your story.

You’ll learn:

→ How to reframe your entire pitch around what your audience actually wants

→ The “Highlighter Test” that exposes whether your message is self-serving

→ Why features don’t sell—but framing them as outcomes does

→ How to make people feel the future you’re offering (and say yes faster)

Whether you’re pitching a product, a project, or a vision—this episode will help you stop leading with what you built and start leading with why it matters.

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Storyteller’s Edge isn’t just a podcast—it’s also a newsletter.

Get the insights delivered weekly to your inbox. Same sharp takes, fresh frameworks, zero fluff. Subscribe at: ⁠⁠⁠⁠⁠⁠⁠https://www.motive3.com/newsletter⁠⁠⁠⁠⁠⁠⁠

Want to work with us contact us at: ⁠⁠⁠⁠⁠⁠⁠https://www.motive3.com/contact-us ⁠⁠⁠⁠⁠⁠⁠

Connect with Ginger: LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠@gingerzumaeta⁠⁠⁠⁠⁠⁠⁠⁠

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