Have you ever looked at your most successful competitor and thought, "That guy's a jackass. How's he doing so well?"

Here's the dirty little secret; most business owners spend all their time focusing on the wrong things... and you might be stuck in one of these traps.

In this week's episode, we'll show you the one thing you should be giving most of your energy to if you want to take your business to the next level. You'll also find out:

• Why it's not always the best product that wins
• The 3 components you must have in place to make your business succeed
• Why so many business owners have blind spots in their own business
• 3 skills no business owner can do without
• Why you should never trust a marketer on blind faith alone
• Two things you're likely wasting time on (and what to do instead)
• The biggest misconception people have about success
• Why attraction marketing is BS
• Proof that people prefer lower quality products
• The dark side of copywriting
• The secret ingredient that Steve Jobs and Elon Musk have in common
• And a lot more

Listen NOW