Today's topic is all about your bottom line. A lot of times in the world of sales, it feels very hype and overinflated because we're talking about top line revenue, right? We don't really talk about your bottom line, which is more critical than sales. Because what we need to sell and how much we need to sell, is not all that's required in order to maintain our most profitable business. With that in mind, we're talking about the most profitable types of clients that every business needs. Let's dive in!

   

Biggest Takeaways:   

• If you have 10 different things that you sell, two of those are likely to produce the greatest amount of results in your business.
• Our most profitable types of clients are typically the ones that fall into that bucket because they are our dream clients.
• If you pour gas on something that is so diffused, it's going to be really hard for you to get up enough of a flame that you could even roast a marshmallow on it.
• It's not just about the sale, it's about what it costs you in order to make that sale and continue to service that sale too.
• You want to make more and spend less.
• If you're looking at different tools and different strategies to be able to drive traffic that will turn into leads, prospects into paying customers, then you need to be able to evaluate your results.
• When you have the numbers in place, it's going to make it a lot easier for you to understand what opportunities might be more profitable than others.
• You don't have to convince them if they value your expertise.

 

Highlights:

• I want you to do this exercise with me [04:18]
• Things for you to consider [08:47]
• Some of the figures I want you to evaluate [09:57]
• The second metric that I want you to really evaluate [11:58]
• Average number of products or services: An important metric to understand [19:44]
• The beautiful thing about being profitable [26:14]
• Who are your most profitable clients [28:47]
• If you want help to double your results without double the work [32:41]

 

🎙 Previously Episodes Mentioned on This Episode and Powerful Resource Episodes:

• Episode 10: Mastering The 7 Critical Steps Of Your Sales Process - Listen Now: https://www.susanmcvea.com/s1ep10 
• Episode 17 - Why Lead Generation Is A Sales Problem – Listen Now: https://www.susanmcvea.com/s1ep17
• Episode 81 - 5 Strategies to Get More Clients Even With A Tiny List Audience Or Following – Listen Now: https://www.susanmcvea.com/s1ep81
• Episode 100 - The Journey to 100 Episodes – Listen Now: https://www.susanmcvea.com/s1ep100

 

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Need consistent leads?

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Sponsored by:

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Resources to Help You Master the Sales Game!

They are the perfect companion to my Master the Sales Game podcast, so you can take the next step to getting more of those sales 😊

1. Selling to Her - grab my quick assessment to figure out how well you’re currently selling to women as well as how to get my help to close the gaps! Grab your copy now.
2. 6-Figure Blueprint - With this blueprint, learn the 3 simple, proven ways to get calls booked so you can generate clients on demand! Make those $10K+ income months a reality and leave the struggle, overwhelm and burnout behind. Grab your free copy now.
3. Turn “I Can’t Afford It.” Into “Sign Me Up!” - Overcome price objections to get more sales, more paying clients and turn those Nos into Yeses! Grab your free copy now.
    
4. Top 5 Secrets To More YES’es - Get the exact same secrets I’ve only shared with my premium VIP 1:1 clients paying multiple 5 figures. Learn how to turn connections into conversations and conversations into a waitlist of dream     clients. Grab your very own copy and start hearing more YES’es on your sales calls.
   
   
   
   

Join Sell with More Ease:

If you're done with wasting time on tire kickers and desire to increase the closing rate on your sales calls and get your dream clients to work with you so that you can grow and scale your business faster than you ever have, click here to join the waitlist for Sell With More Ease and be the first to know when doors open!

 

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