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The Most Selfish Thing You Can Do Is Keep Your Expertise to Yourself
Sharing your expertise on LinkedIn might feel uncomfortable — even disingenuous. But what if that discomfort is just fear wearing a disguise?
Bradley Jacobs tackles two of the most common mental blocks that hold fractional executives and consultants back from showing up consistently on LinkedIn. The first: the feeling that posting is hollow because "everyone knows" you're just trying to get clients. The second: the fear of looking desperate, especially when you're newly independent and visible to former colleagues, managers, and peers.
Bradley reframes both head-on. Marketing your service is only disingenuous if you're not delivering real value — and if you're genuinely helping people, sharing content is actually one of the most generous things you can do. He also breaks down how the LinkedIn algorithm actually works, explaining why posting frequently doesn't come across as spammy to your audience the way you might fear.
The deeper theme here is judgment. We can never control how others perceive us, and trying to manage those perceptions comes at a real cost — to our consistency, our confidence, and our business. Bradley shares a personal story about accidentally posting an unfinished draft to his 25,000 followers and walking away just fine. The takeaway? Being a business owner means accepting some level of vulnerability. The upside — connecting with clients, growing a practice, and genuinely helping people — is absolutely worth it.
Start Posting on LinkedIn: https://mylance.coConnect with Bradley Jacobs: https://www.linkedin.com/in/bradley-r-jacobs/
00:00 Welcome & episode intro
00:15 About Mylance & free positioning
01:03 Real customer email: "it feels disingenuous"
02:25 Why this mindset won't get you anywhere
03:06 Value-first approach to content
04:18 The fear of looking desperate on LinkedIn
05:17 Why managing perception holds you back
05:29 How the LinkedIn algorithm actually works
06:41 Consistency vs. perfection
07:20 Letting go of the fear of judgment
07:56 The accidental unfinished post story
09:08 Leaving your job is a good thing
09:42 Reframe: sharing expertise is generous
10:54 What 1 in 100 critics actually means
11:33 Real results from showing up consistently
12:22 Authenticity over perception management
13:34 Being a business owner means being polarizing
14:22 Wrap-up & call to action
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By Mylance
5
77 ratings
Sharing your expertise on LinkedIn might feel uncomfortable — even disingenuous. But what if that discomfort is just fear wearing a disguise?
Bradley Jacobs tackles two of the most common mental blocks that hold fractional executives and consultants back from showing up consistently on LinkedIn. The first: the feeling that posting is hollow because "everyone knows" you're just trying to get clients. The second: the fear of looking desperate, especially when you're newly independent and visible to former colleagues, managers, and peers.
Bradley reframes both head-on. Marketing your service is only disingenuous if you're not delivering real value — and if you're genuinely helping people, sharing content is actually one of the most generous things you can do. He also breaks down how the LinkedIn algorithm actually works, explaining why posting frequently doesn't come across as spammy to your audience the way you might fear.
The deeper theme here is judgment. We can never control how others perceive us, and trying to manage those perceptions comes at a real cost — to our consistency, our confidence, and our business. Bradley shares a personal story about accidentally posting an unfinished draft to his 25,000 followers and walking away just fine. The takeaway? Being a business owner means accepting some level of vulnerability. The upside — connecting with clients, growing a practice, and genuinely helping people — is absolutely worth it.
Start Posting on LinkedIn: https://mylance.coConnect with Bradley Jacobs: https://www.linkedin.com/in/bradley-r-jacobs/
00:00 Welcome & episode intro
00:15 About Mylance & free positioning
01:03 Real customer email: "it feels disingenuous"
02:25 Why this mindset won't get you anywhere
03:06 Value-first approach to content
04:18 The fear of looking desperate on LinkedIn
05:17 Why managing perception holds you back
05:29 How the LinkedIn algorithm actually works
06:41 Consistency vs. perfection
07:20 Letting go of the fear of judgment
07:56 The accidental unfinished post story
09:08 Leaving your job is a good thing
09:42 Reframe: sharing expertise is generous
10:54 What 1 in 100 critics actually means
11:33 Real results from showing up consistently
12:22 Authenticity over perception management
13:34 Being a business owner means being polarizing
14:22 Wrap-up & call to action