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From Apple’s rise from near-bankruptcy to global icon, to Old Spice’s transformation from “your grandpa’s cologne” to pop-culture legend — rebranding has shaped the stories we buy into every day.

In this episode, we unpack the most successful rebrands in history — what made them work, what psychology fueled them, and what they teach us about evolution, identity, and second chances.

Because sometimes, reinvention isn’t about becoming something new — it’s about remembering who you were meant to be.

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