What happens when you realize the old rules don’t work anymore — but the new way forward hasn’t yet revealed itself? In today’s deeply personal transmission, Erin unpacks the experience of initiation: standing at the threshold between knowing your genius and learning how to bring it to market in a completely new way. She shares how “productivity” can disguise itself as safety, why she’s rejecting the old launch playbook, and how to hold the discomfort of becoming without needing to fix or force it. This episode is equal parts story, strategy, and soul reminder — that your next evolution is already in motion, even if it doesn’t look productive. In this episode:

• Why clarity comes through motion — not perfection
• The invisible threshold between genius and marketability
• Letting go of old playbooks (and how to resist your “shoulds”)
• How to reframe “launching” as a living experiment
• When productivity is really a safety mechanism
• The card that brought Erin back to life — and what it means now

Key Quote: “You don’t need to commit to a strategy. You need to commit to clarity. And there is nothing more clear than love and joy.” If you’re standing in the in-between — this one is for you.

Your Next Steps:

• Work with Me: https://www.erintrafford.com/link-in-bio
• Grab the Story & Somatics Private Audio Vault: https://erintrafford.com/story-and-somatics
• Connect on Instagram: https://www.instagram.com/its.erintrafford
• Connect on LinkedIn: https://www.linkedin.com/in/erintrafford/
• Find Erin on YouTube: https://www.youtube.com/channel/UCfZBA8F_znMYzT4pjtWCbhA