5-star reviews online are like GOLD and should be aggressively pursued and shamelessly exploited in your marketing. Without reviews your asking your customer to give you a try blind. Amazon has trained us all to check the reviews before we buy… If you don’t take reviews seriously it will significantly impair your ability to grow. A great place to start is to go to your favorite customers first and ask them to leave a review on your google page. Start there and regularly pursue more reviews as you grow. Reviews should be used in all your advertising both online and print.