In the words of Inigo Montoya, "You keep using that word. I do not think it means what you think it means." When you realize your CRM is a system, not a software, it becomes infinitely more valuable.

Takeaways:

• A CRM should encompass the entire customer journey, not just email marketing.
• It's essential to track all connections with potential leads, regardless of source.
• Many businesses overlook the data their CRM can provide beyond simple email engagement.
• Using a simple system like Google Sheets can be more effective than complex software.
• Understanding customer lifetime value is crucial for refining your CRM strategy.
• Most existing CRM systems fail to capture the full range of customer interactions.