We're back again with another behind-the-scenes look at running a creator business.

In this episode I talk about:

🚀 Growing an email list

🤖 How to massively level up your content using Claude

🤝 What really goes into brand deals and sponsorship negotiations

If you're building a creator business and want the unpolished version of what's working (and what's not), this one's for you. New episodes every Wednesday 🚀

⏰ TIMESTAMPS

00:00 How to Grow an Email List (+ SEO Experiment Update) 🚀

05:57 Claude AI is Actually Insane 🤯

16:52 How I Really Negotiate Brand Deals (with Actual Numbers) 🤝

26:46 Selling my Business to go all in on YouTube 😳

32:00 The Real Difference Between Short Form and Long-Form Content 👀

37:20 The Creator Trap: Why Doubling Output isn't Always the Way 🙅‍♂️

42:11 Is Google Pixel Screwed Over Smaller Creators? 😕

💬 SOCIALS

▸ Instagram: ⁠@petematheson⁠

▸ LinkedIn: ⁠@petematheson⁠

▸ Website: ⁠https://www.petematheson.com/