<p>As the journey to the launch of Civitas continues, media buyer turned DTC brand founder Matt Lady shares his personal story and motivation that led him to creating this new t-shirt brand from scratch.</p>

As the journey to the launch of Civitas continues, media buyer turned DTC brand founder Matt Lady shares his personal story and motivation that led him to creating this new t-shirt brand from scratch.

The Motivation Behind the Brand

A media buyer by day, host Matt Lady is building a Direct to Consumer (DTC) clothing brand, and in each episode, shares his experience as he builds the brand, Civitas, from the ground up with no prior brand building and operating experience.

Share The Motivation Behind the Brand

Sign up to save your podcasts

The Motivation Behind the Brand

The Motivation Behind the Brand