We've been told to 'find our motivation' and 'get inspired' before taking action, but behavioral research shows this backwards approach keeps us stuck in endless preparation mode. This episode unpacks why waiting to feel motivated is a trap, explores the science of action-first behavior change, and shares real experiments in starting before you're ready. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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