We have a 2 part series coming up on the next two episodes of OOH Insider! On this episode, Cherian Thomas, Co-Founder & CEO of Octopus Interactive, chats about the new fourth approach to out-of-house advertising: during transportation.

Octopus Interactive is the world’s largest ride-share advertising network. They provide ride-share drivers with HD screens to engage riders through live games, ride information, and interactive games.

Takeaways 

• As the world becomes more autonomous, transportation has become a new platform for out-of-home to capitalize on consumers’ time. This is done through interactive games with an opportunity to win prizes from sponsored brands.
• Scalability is key to a successful product.
• There is a lot of white noise in the industry. There needs to be truth and transparency about what agencies’ network of screens looks like.

Links

• LinkedIn: https://www.linkedin.com/in/cherian-thomas-9099aa10b
• Website: https://playoctopus.com

Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai

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