Recently, big retail giants have been approaching their brick-and-mortar stores differently. Instead of following their traditional footsteps, companies have been looking into alternative ways to stay competitive in the digital economy and to attract a wider consumer base. This trend has just recently surfaced in the U.S., but for other countries, this has already been in practice for many years. In areas with dense population and expensive rents, it is very typical for retailers to downsize.  It allows the company to operate without incurring an unreasonable amount of fixed expenses. Best of both worlds, it offers convenience to customers while staying competitive amongst other retailers.