In this episode, Brian Lambert & Scott Santucci zoom into challenges of losing to no-decision.  In their typical, tell it like it is style, unscripted style - they go from a scene in the movie Beaches, connect that to buyer research, and then go deep into tackling a big problem inside MOST companies - losing to no-decision.  The more you understand the challenges, the better job you can do to take proactive steps to prevent it from happening.