MQLs used to be a meaningful B2B marketing metric. Today they're just a proxy for low value opt-ins. Sprinkling intent data on syndicated content or sales acceleration services doesn't somehow make them real leads.

MQLs used to be a meaningful B2B marketing metric. Today they're just a proxy for low value opt-ins. Sprinkling intent data on syndicated content or sales acceleration services doesn't somehow make them real leads.

The MQL Hustle - Intent Data Doesn't Make Opt-Ins Leads

Marketing is data. Every marketer can improve ROI and results by optimizing the data, MarTech, and best practices. Aligning all three takes big ideas and precise tactics. This show tackles that full continuum with varying topics and formats - all focused on marketing data.

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The MQL Hustle - Intent Data Doesn't Make Opt-Ins Leads

The MQL Hustle - Intent Data Doesn't Make Opt-Ins Leads