Welcome to another episode of the MSP Security Playbook, brought to you by Heimdal Security—the unified, AI-powered cybersecurity solutions provider that helps MSPs streamline operations and grow more profitable security businesses.

In this episode, host Jacob Hazelbaker sits down with Kevin Lancaster, founder of Channel Program, a platform designed to give MSPs and vendors the data they need to make smarter, faster decisions. Kevin’s seen this industry from all sides—as a founder, investor, and advisor—and today he pulls back the curtain on the operational headaches that are quietly draining MSP profits.

From why 97% of MSPs still rely on Excel spreadsheets to track their tech stacks to how AI attacks are evolving faster than ever, Kevin offers hard truths and practical insights that could save your MSP serious time, money, and stress.

Finally, on this week's Threat Briefing, Adam breaks down a chilling zero-click iCloud exploit that installs spyware on Apple devices without the user even tapping a link. Learn how it works, why it’s so dangerous, and the urgent steps MSPs must take to protect clients before the July 7th federal compliance deadline.

If you enjoyed this episode, make sure to follow MSP Security Playbook on your favourite podcast app, leave us a review, and share it with a fellow MSP who needs to hear this.

Got a question for the MSP Hot Seat or a topic you want covered? Drop us a line—we’d love to hear from you.

Chapter Markers:

01:39 — Threat Briefing: A zero-click iCloud exploit, spyware on iPhones, and urgent patch advice

07:20 — Tool Sprawl & Fatigue: Why hundreds of tools lead to chaos

09:14 — Kevin’s Top 3 Tips: Reducing redundancy, preparing for compliance, and mastering costs

14:34 — AI Attacks & The New Reality: From 18-hour persistence to 18-day nonstop intrusions

17:01 — The Next-Gen MSP: AI, commoditisation, and why platforms will dominate

20:17 — MSP Hot Seat: What’s the #1 metric to watch daily?

22:27 — Play-by-Play: Jacob’s key takeaways on outdated processes and the crushing complexity MSPs face

Useful Links:

Connect with Kevin Lancaster on LinkedIn

Visit the Channel Program Website

Explore Heimdal’s platform at heimdalsecurity.com

Follow Jacob for more cybersecurity insights on LinkedIn

For more from Adam connect via LinkedIn

Welcome back to the MSP Security Playbook, presented by Heimdal Security — your partner in unified, AI-powered cybersecurity solutions. This podcast helps managed service providers (MSPs) cut through the noise, eliminate inefficiencies, and build stronger, more profitable security businesses.

In this episode, host Jacob Hazelbaker sits down with Ross Brouse, president and COO of Continuous Networks. Ross, a seasoned MSP leader with over 25 years of experience, shares how MSPs can break free from bloated “Frankenstacks” and instead lead with simplicity, strategy, and security rooted in risk frameworks.

They explore how to communicate cybersecurity in ways clients actually understand, especially in complex, regulated industries like healthcare. Ross introduces his creative “Taco” branding approach, his team’s unique Cyber Score Assessment, and why talking risk — not tech — is the real key to client engagement and retention.

Plus, don’t miss this week’s Threat Briefing with Heimdal Security cybersecurity advisor and former cybercrime Detective Sergeant Adam Pilton, spotlighting a highly targeted trust exploit in Salesforce systems and what you can do to safeguard your clients today.

If you’ve ever struggled with tool sprawl, agent fatigue, or justifying your stack to clients — this one’s for you.

If you enjoy this episode, leave us a review and share it with a fellow MSP. Have a burning question for the MSP Hot Seat? Send it our way!

Chapter Markers:

01:42 – Threat Briefing: Salesforce impersonation scam by UNC6040 and the dangers of trust-based exploits

05:44 – Speaking the Client's Language: From HIPAA misperceptions to why clients don’t get IT

10:01 – Where MSPs Go Wrong: Frankenstacks, tool bloat, and forgetting the client’s workflow

12:13 – Culture & Simplicity: Operational clarity as the key to airtight security

16:00 – Advice for New MSPs: Start with a framework and never let money lead your stack

21:23 – Talk Risk, Not Tech: The universal language of decision-makers

22:43 – MSP Hot Seat: All-in-one or best-of-breed? Ross weighs in on integration strategy

Useful Links:

Connect with Ross Brouse on LinkedIn

Visit Continous Networks Website

Explore Heimdal’s platform at heimdalsecurity.com

Follow Jacob for more cybersecurity insights on LinkedIn

For more from Adam connect via LinkedIn

Welcome back to the MSP Security Playbook, powered by Heimdal Security — your partner in unified, AI-powered cybersecurity. 

In this episode, host Jacob Hazelbaker is joined by Paul Green, founder of MSP Marketing Edge and host of the popular MSP Marketing Podcast. Paul has helped hundreds of MSPs ditch random acts of marketing in favor of a systemised, scalable approach to lead generation and client conversion.

Whether you're struggling to sell cybersecurity services to non-technical decision makers or just feeling stuck in reactive sales mode, this conversation is packed with actionable insight. Paul breaks down his 3-step marketing system, explains why MSPs must shift from technician to business builder, and shares the one thing he’d do in his first 30 days if launching a new MSP.

If you're ready to build marketing momentum and close better-fit clients, this episode is for you.

Don’t forget to follow and review the show — and share it with an MSP who needs a smarter go-to-market strategy.

Chapter Markers:

01:57 – Threat Briefing: Silent Ransom Group’s social engineering scam targeting law firms

06:09 – Why MSPs struggle with sales and how to build a repeatable system

07:45 – The 3-Step System: Build Audiences, Grow Relationships, Convert Leads

09:15 – Evolving Your Mindset: From techie to CEO to growth driver

17:26 – Starting from Zero: What Paul would do in his first 30 days as an MSP

21:03 – Play-by-Play: Jacob reflects on Paul’s top takeaways

23:03 – MSP Hot Seat: How to justify cybersecurity costs to skeptical clients

Useful Links:

Connect with Paul Green on LinkedIn

Visit MSP Marketing Edge Website

Explore Heimdal’s platform at heimdalsecurity.com

Follow Jacob for more cybersecurity insights on LinkedIn

For more from Adam connect via LinkedIn

Welcome to the first episode of the MSP Security Playbook, brought to you by Heimdal Security — the unified, AI-powered cybersecurity solutions provider. 

This show is designed to help managed service providers (MSPs) cut through the noise, streamline operations, and grow more profitable security businesses.

In this episode, host Jacob Hazelbaker sits down with none other than Nigel Moore, founder of The Tech Tribe, to discuss the evolving role of MSPs in a rapidly transforming digital world. With over 20 years of experience, Nigel shares hard-won insights into the challenges and opportunities MSPs face today—from shifting beyond break-fix to strategic advisory, to leveraging AI, to developing the soft skills that matter most.

If you enjoyed this episode, make sure to follow MSP Security Playbook on your favorite podcast app, leave us a review, and share it with a fellow MSP who needs to hear this. 

Got a question for the MSP Hot Seat or a topic you want covered? Drop us a line — we’d love to hear from you.

Chapter Markers:

02:17 – Threat Briefing: Why routers are becoming security liabilities

06:32 – Meet Nigel Moore

07:07 – Then & Now: How the MSP industry has changed (and hasn’t)

13:39 – MSP Identity Crisis: How to evolve your mindset as a founder

17:28 – The AI Opportunity: Consulting, continuity, and becoming a business enabler

25:08 – Future-Proofing Your MSP: Building a leadership mindset and success roadmap

27:22 – Play-by-Play: Jacob reflects on his conversation with Nigel Moore

28:32 – MSP Hot Seat: Transitioning from IT support to consulting

Useful Links:

Connect with Nigel Moore on LinkedIn

Visit The Tech Tribe Website

Explore Heimdal’s platform at heimdalsecurity.com

Follow Jacob for more cybersecurity insights on LinkedIn

For more from Adam connect via LinkedIn

The MSP Security Playbook is the go-to podcast for managed service providers ready to scale smarter, boost profitability, and lead with next-gen cybersecurity solutions.

Brought to you by Heimdal Security, each episode delivers practical strategies, expert interviews, and real-world examples to help MSPs cut through the noise, eliminate inefficiencies, and future-proof their business.

Tune in for industry insights, interviews with top MSP mentors and consultants and tactical frameworks you can apply today.

Whether you're evolving from reactive support to strategic advisory or navigating the latest in AI and automation, this is your playbook for MSP success.

Subscribe now and stay ahead of the curve.

Learn more about Heimdal at https://heimdalsecurity.com