We welcome Danielle Correia, founder of Sugaring LA, during a live recording at The Kinn. She shares her journey in the beauty and wellness industry, discussing her beginnings, the challenges she faced, and her decision to franchise. Emphasizing quality control and employee empowerment, Danielle highlights her commitment to sustainability and community engagement. She also delves into marketing strategies, the importance of education, and her vision for the future. We conclude with insights into conscious leadership and maintaining a balance between professional and personal life.

Topics Discussed:

• Starting Sugaring LA
• Inspiration for Beauty and Wellness
• Transition to Business Growth
• Challenges in Hiring
• Importance of Hiring for Weaknesses
• Franchising Decision
• Impact of the Pandemic
• Choosing Franchise Models
• Ensuring Quality Control
• Training and Quality Assurance
• Empowering Employees
• Focus on Sustainability
• Sustainability in Sugaring
• Marketing Strategies for Franchising
• The Role of Community
• Influencer Marketing Insights
• Evaluating Marketing Success
• The Importance of Messaging
• Advice for Younger Self
• Work-Life Balance Challenges
• Seasons of Life
• Trends in Beauty
• Future of Sugaring in LA
• Traits of a Conscious Leader
• Working on the Business vs. In the Business
• Leadership and Accountability
• Community Building and Marketing
• Partnerships and Business Protection
• Quality and Technique in Sugaring
• Confidence in Brand and Services

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