The Multipassionate CEO

How do you attract dream clients who come to YOU instead of constantly chasing your next sale? How do you build a personal brand that makes people think, "SHE'S MY PERSON!"? And how can you scale your coaching business to consistent 5-figure months with a small audience, WITHOUT constantly needing new clients?

I've been using the same attraction-based scaling framework since I started my first business at 18. From building a yoga community with clients who stayed for YEARS to creating 20–30k months with around 600 Instagram followers.

And in this episode, I'm breaking down exactly how it works.

We're diving into:

🔥 How to build a unique personal brand that attracts your 12/10 dream clients WITHOUT chasing them or relying on a massive audience.

🔥 Why attracting everyone is actually costing you money & how to attract clients who are the perfect fit for your offers.

🔥 How to create a client experience and offer structure that makes people WANT to stay, renew & work with you for years.

🔥 Why genuine conversations, listening & actually caring about your clients are some of your most powerful sales strategies.

🔥 How attracting the right clients, delivering incredible results & building long-term client relationships creates consistent cash flow, powerful social proof & sustainable business growth.

Because here's what so many entrepreneurs get wrong:

If you constantly need to replace the clients who leave, you're not actually scaling. You're replacing.

You don't need thousands of followers, endless launches or a new sales strategy every fucking week.

You need a personal brand that attracts the RIGHT people, offers that deliver incredible results & a client journey that makes staying the obvious next move.

Grab your headphones & let's build a business where your dream clients come to YOU and STAY. 🥂

🎥 WATCH ON YOUTUBE: https://youtu.be/MqYH2BjrqOg

Loved this episode? Share it with your CEO bestie, leave a 5-star rating & DM me your biggest takeaway! 🎧

Why are you not living up to your potential, even though you KNOW you're capable of so much more? What does it actually take to close the gap between the life you know you could have and the one you're currently living?

In this episode, we're diving into why so many ambitious women stay stuck in the gap between what they're capable of and what they're actually creating. Because your reality matches your willingness, not your potential. And more importantly, how to finally CHANGE that.

In this episode you'll learn:

→ Why knowing what you're capable of means NOTHING if you're not willing to take the actions required to get there

If you're tired of knowing you could be further ahead in your life & business, this episode is your wake-up call.

YOUR NEXT MOVE 🍸 Ready to turn your potential into REALITY? Get my FREE 12/10 EMPIRE ROADMAP and start creating a clear vision, closing the gap & building your 12/10 life and empire: https://mirjamnovy.com/the-12-10-roadmap/

Listen next: Ep. #3, How to Build Confidence as an Entrepreneur

🎥 WATCH ON YOUTUBE:

Loved this episode? Share it with your CEO bestie, leave a 5-star rating & DM me your biggest takeaway! 🎧

What would I do if I had to start my business from ZERO today? After 8 years in business, building two online brands & creating 5-figure months with a small audience, I know EXACTLY what I'd focus on. And babe, it's NOT building a website, creating a fancy logo or waiting until you have enough followers to finally start selling.

In this episode, I'm giving you my personal roadmap to building a profitable business from scratch. The 5 things I'd focus on FIRST to build a powerful personal brand, attract my 12/10 dream clients & start making money.

We're talking about:

🔥 Why becoming THE BRAND is your very first priority (and what you actually want to be known for)

🔥 Why I'd create ONE high-proximity offer & start selling from DAY ONE

🔥 The 3 types of content I'd focus on to build trust, connection & demand

🔥 Why giving your BEST work away for free might be your smartest business move

🔥 The ONE skill that turns conversations into paying clients (without pushy sales tactics)

Whether you're just starting out or you've been in business for YEARS but aren't seeing the results you want, I want you to treat the next 30 days like you're building your business from scratch.

Get your journal out, girl. We're building your fucking empire. 🥂

Loved this episode? Leave me a 5-star rating & text me on Instagram @ownitmirjamnovy. I'd LOVE to hear which of these 5 things you're focusing on first.

Your 12/10 life & empire are waiting. ❤️‍🔥

What does it actually take to create an extraordinary 12/10 life without constantly feeling stressed or overwhelmed? How do I manage to DO IT ALL, hobbies, friendships, travel, self-care, business, dating, and somehow feel more fucking ALIVE than ever?

And what’s my secret time management tool that allows me to fit ALL OF THIS into my daily life without feeling like I’m constantly running out of time?

This & so much more I share in today’s episode.

I’m taking you behind the scenes of HOW I actually do it all and the 4 things that allow me to build a big business AND live a ridiculously full 12/10 life without constantly feeling overwhelmed.

We’re talking about:

• Why your full calendar might NOT be the thing draining you

🎧 Grab your headphones, go for a walk & DIVE IN.

And if you want the exact questions I use for my weekly CEO Dates, with myself AND my clients, DM me “CEO DATE” on Instagram @mirjam.novy and I’ll send them your way. 🔥

xx Mirjam

Why having so much potential nearly drained my confidence? How I went from feeling frustrated about everything I DIDN’T have yet to becoming the most confident version of myself in business?

How you become the woman who goes after HUGE fucking goals without frustration, but with more confidence, speed AND aliveness? And what changes in your business when you finally close that confidence leak and start selling, showing up & making content like the woman who knows exactly how fucking good she is?

This is what we're gonna talk about today!

Because building confidence isn’t just about feeling better, it’s the secret ingredient behind how you show up in your business & the results you create!

In this solo episode, I’m sharing the 3 shifts that helped me stop feeling behind, build insane confidence from everything I’ve ALREADY created and use that confidence to move even faster towards what’s next.

I talk about:

• My daily journaling practice that keeps me going, even when the external results aren’t there yet

Girl, you’re not gonna build your 12/10 dream life while constantly beating yourself up for not being there yet.

Close the confidence leak. Own who the fuck you already are. And then go build MORE from there. 🔥

DIVE DEEPER

Ready to get crystal clear on your own 12/10 business + life and turn your “I KNOW I’m here for more” energy into clear goals + daily action?

Grab my free 12/10 EMPIRE ROADMAP - My free 5-part mini-course to help you define what you actually want, uncover what’s keeping you from it and start closing the gap.

→ GET THE FREE 12/10 EMPIRE ROADMAP: https://mirjamnovy.com/the-12-10-roadmap/

🎥 WATCH ON YOUTUBE:

Loved this episode? Share it with your CEO bestie, leave a 5-star rating & DM me your biggest takeaway! 🎧

Having a small audience was my biggest adventage. It taught me almost everything that now makes my business work. How do you create 5-figure months with under 1K followers without ads, going viral or posting 24/7?

What actually makes a small audience BUY and why do more followers NOT automatically mean more money?

In this episode, I’m breaking down the 5 things that actually mattered when I built consistent 5-figure months with a tiny audience.

Here’s what we talk about:

→ Why a strong personal brand matters more than a big audience & how you build it

If you’re building your online business and keep thinking “I just need a bigger audience” this episode will completely shift what you focus on next.

READY TO BUILD YOUR 12/10 EMPIRE? 🔥

LET’S CONNECT 🫶: Come say hi, tell me your biggest takeaway from the episode & tag me in your Stories when you’re listening @mirjam.novy

And if you loved this episode, follow THE MULTIPASSIONATE CEO so you don’t miss the next one. 🎧

How my “I care way too much” personality became one of my biggest sales advantages? The secret behind my 5-figure months with a tiny community of 600 follower? How I went from nearly burning myself out to having a FULL fucking life without feeling drained by it?

Today we’re talking about how YOU can find your sweet spot between massive ambition, deep relationships & actually having a fucking life while building your 12/10 empire.

Here’s what I talk about in todays solo episode:

→ Why I REFUSE to become the cold, unbothered boss bitch in order to make millions

Wanna build YOUR 12/10 life & empire? 🔥

Get my FREE 12/10 EMPIRE ROADMAP to turn your “I know I’m here for more” energy into clear goals & daily action that actually gets you there: https://mirjamnovy.com/the-12-10-roadmap/

🎥 WATCH ON YOUTUBE: https://www.youtube.com/watch?v=ywf62e5iy3c

And if you loved this episode send it to your ambitious-as-fuck business bestie & tag me when you’re listening. I wanna seeeee.

Girl, a new era is officially starting. 🍸 THE MULTIPASSIONATED CEO is coming VERY soon!

THE podcast for multi-passionate female entrepreneurs ready to build a powerful personal brand, grow their online business, create 5-figure months with a small audience & build their fucking empire while living a 12/10 life.

We’re talking personal branding, business growth, sales, money, CEO identity & owning your too-muchness instead of squeezing yourself into one fucking niche.

Hit FOLLOW so you don’t miss Episode 1.

See you very fucking soon. 😏

xx