In this episode, we explore Svetlana Alpers’ concept of the “museum effect” and how museums influence the way we see and interpret objects. From the pristine white marble of Greek statues to dramatic lighting choices, museums frame artifacts in ways that shape our perceptions and assumptions. We examine examples like Dutch art and cabinets of curiosities to understand how context transforms meaning. By uncovering the subtle ways museums curate our experiences, we gain tools to engage critically and see beyond the surface.