The Music Biz Weekly #106 - Is Old School Record Release Hype Back?

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The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold & Brian Thompson. Each week we interview movers and shakers in the music business and discuss music marketing techniques for the DIY independent musician.

Join Brian and Michael for an engaging conversation on how it seems like the pre-release anticipation and awareness for new records seems to be coming back for a few certain artists.

More and more artists and their labels are utilizing a transmedia approach and content marketing to develop old school buzz for upcoming releases.

In this 45 min. episode we talk about the tactics being used to promote new albums from Daft Punk, Black Sabbath and David Bowie. We also share some ideas and advice for independent and developing DIY artists on how to take advantage of the same types of strategies with their own music releases.

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Our Featured Song of the Week is "Stop, Drop & Roll" from Paul Pfau.

Find him online at www.paulpfaumusic.com.

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This Podcast is Sponsored by Music Xray.

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