What does it actually take to build something real in the music industry — and why has it taken this long for someone to say it out loud?

In this premiere episode of Just Joya, host Joya Owens — founder of The Friendship Society, thirty-year music industry veteran and former major label artist — opens the door on the conversation the music industry has been avoiding. From the hard truth behind launching an artist development company from the ground up, to what the music community as a whole needs to start considering right now — this episode holds nothing back.

If you are an aspiring artist who has ever felt like the system wasn't built for you — or a music industry professional who knows something is broken but hasn't had the words for it — this is the episode you didn't know you were waiting for.

Topics covered: artist development, music industry truth, independent artist strategy, music ownership, creative entrepreneurship and what it really means to build in today's music business.