Making a Scene Presents - The Music Industry’s War on Ownership

There is a war on ownership in the music business, and most of it is happening in plain sight.

It is not being fought with lawsuits or angry speeches. It is being fought with product design. It is being fought with dashboards, autoplay, pre-save buttons, short-form feeds, and a thousand tiny choices that train artists to believe reach is enough. The message is always the same. Be everywhere. Post more. Feed the machine. Stay visible. Hope the platform keeps showing you to people.

That sounds like opportunity. A lot of the time, it is really dependency.

http://www.makingascene.org