Dr. Fabiana Claure shares the framework she learned for a balancing of artistic passion with entrepreneurship on her music business. 

From struggling to integrate her piano artistry with business ownership and motherhood, she discussed the framework of the "Musician's Profit Umbrella®." Drawing inspiration from historical women musicians like Clara Schumann, Dr. Claure guides listeners on creating a business model that seamlessly combines artistry and profitability. Learn how to consolidate diverse skills, monetize creativity, and build a unique brand. 

 

Also in this episode:

• Struggle with Integration: This struggle included balancing time spent on artistic pursuits with the demands of running a business and being a parent.
• Monetization Dilemma: Struggling with the idea of not making money directly from artistic endeavors unless it was a well-compensated performance. 
• Role Model Influence: As a professor, Fabiana felt the responsibility to be a role model for music students, showcasing how it's possible to integrate creativity and artistry with building a successful career, especially for those pursuing degrees in music.
• Research and Inspiration: Fabiana conducted research on successful women musicians from the 19th and early 20th centuries who were also entrepreneurs. This research served as inspiration and provided insights into how these women managed to thrive both as musicians and business owners.
• Umbrella Framework: The development of the "Musician's Profit Umbrella" framework involved the idea of building a business behind artistic pursuits. This framework encourages musicians to see themselves as the sum of all their skills, integrating their creative side with profit-producing avenues.
• Harmony between Artistry and Business: Instead of solely relying on direct income from artistic endeavors, building a broader online business allows musicians to monetize creativity while also creating brand visibility, credibility, and a harmonious connection between artistry and profitability.

 

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About Dr. Fabiana Claure

 

Fabiana, a concert pianist and former University professor turned 7-figure entrepreneur, has empowered thousands of musicians to scale their businesses and reclaim their time. Co-founding Superior Academy of Music® in 2011, she and her husband remotely managed the academy since 2016, achieving increased efficiency and profitability.

 

As the Founder and Director of the University of North Texas Music Business and Entrepreneurship Program (2016-2021), she spearheaded initiatives that assisted musicians in launching businesses and gaining recognition as a top-ranked program.

 

While in Academia, she launched her online mentorship program in 2020, using the Musician’s Profit Umbrella® method to help musicians globally scale their businesses. In 2021, she left her full-time University job to focus on her coaching business, performing/speaking career, family, and overall well-being, assisting musicians in unifying their skills and scaling their online music businesses for rapid financial expansion and purposeful life design.

  "The Musician's Profit Umbrella®": Balance In Artistry And Entrepreneurship To Build A Unique Brand For Your Music Business Musicians Creating Prosperity: A Music Business Guide To Freedom