In this episode, we sit down with Josh Robinson, founder of LMSUK, a global entertainment brand built on helping creatives turn their art into a real, sustainable business.Josh shares how he went from sneaking backstage at festivals as a teenager to running a company that works with artists, producers, and creators across the world. His journey shows what’s possible when creativity meets practicality, and why most talented people still struggle to turn their passion into income.We talk about what artists get wrong about success, why emotion beats logic in marketing, and how to build a career in the music and creative industries without waiting for permission. Josh also breaks down why failure helped him grow, how LMSUK scaled internationally, and the mindset shift that separates professional creatives from hobbyists.If you’re a creative, founder, or anyone trying to build something from scratch, this episode will give you a blueprint for turning passion into a business.