Show Me The Money

The MVR Shift: Why Revenue Goals Alone Aren’t Enough


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What if your business goals could be grounded in both vision and viable numbers? In this episode of "Show Me the Money", Kim Yabsley chats with Megan Hale, CEO and founder of DreamMoney™, a FinTech platform helping solo entrepreneurs master their margins, map out sustainable revenue, and finally feel smart and secure with their cash flow. Megan shares the pivotal shift from chasing revenue goals to understanding your Minimum Viable Revenue (MVR): the number that lets you pay yourself, cover costs, and grow sustainably. Together, they explore the emotional side of money, how military life shaped Megan’s resilience, and why a values-first approach to revenue planning is the secret to long-term success. If you're done with burnout and ready to align your business with your actual life goals, this conversation will meet you where you are, and move you forward.

About Megan Hale:

Megan Hale is the CEO & Founder of DreamMoney™ - a strategic business planning software for solo entrepreneurs to know their numbers & healthy margins, map out sustainable revenue plans, expertly manage their cash flow & step into their most empowered relationship with money.

As a FinTech Startup, DreamMoney aims to close the gender earning gap by helping more women, in particular, master sustainable cash flow & feel smart, secure, and savvy when it comes to money.

With an expertise in sustainably scaling small businesses to the 7-figure point and beyond, Megan brings a wealth of wisdom to business development & profitable growth while helping her community keep their values front and center and challenging them to dream bigger.

She’s based in Omaha, NE, is a retired active duty military spouse, & a mom to two boys. Take your first step with DreamMoney by calculating your business’s MVR at dreammoney.co/mvr, the number all entrepreneurs need to know that unlocks sustainable cash flow.

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Show Me The MoneyBy Kim Yabsley