I’m beginning to wonder if some dentists who serve in dental associations are just there for new plaque of recognition to hang on the wall. Don’t get me wrong, I know they put in time to serve, but are they effective leaders, or just going through the motions?

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There's an old saying, "those who know the least always yell the loudest." In this episode we dissect a dental networking thread from FaceBook, and and invite the majority of commenters to the 2025 Utah Dental Association Convention on Friday from 11:45am to 1:45pm. In this presentation you will experience a live audience presentation of the My Practice My Business Round Table Series: The Dental Insurance Round Table. This discussion will be placed on the MPMB YouTube channel.

In this presentation you will hear from several of the major dental insurance provider representatives, and their comments on upgrading, rules for offering value-added services, and literally have a "brain shock" on what you thought were the rules of engagement when it comes to insurance contracts. You'll also learn about state laws, and how to apply them for procedural profitability. In other words, all the comments in this podcast from the social media thread will be displaced with fact and truth.

This will be a "don't miss" meeting for dentists and their front office team members.

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We hear the words “goals” and “purpose” used frequently in business classes and corporate leadership training, but do we really know what they mean and how they are the same or different?

One might ask if lacking a goal means the same thing as lacking a purpose. The answer is no. It’s not the same at all.

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If I had a dollar for every time a dentist has told me: “I believe in your training. I’ve talked with other docs who love what you’ve done for them. But, you need to convince my team that MPMB training is a good thing before I can sign up.” 

Dentists who do not take charge of their businesses have one thing in common. It simply comes down to a lack of leadership. It’s almost like many dentists want to leave the business side to someone else. Unfortunately, that “someone else” is usually someone who doesn’t hold a business degree, has been misled by dental consultants on many topics, and is overworked and underpaid. 

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I love how most of you tend to make business decisions about your dental business. Don’t deny it, you know how you are. You lick your finger, hold it high in the air, see which way the wind is blowing, give it some concentrated thought, and talk yourself right out of those things that could change your life for the better.

I want to address some common bad dental business tactics that you can and should fix yesterday:

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Bundling is defined by the ADA as "The systematic combining of distinct dental procedures by third-party payers that results in a reduced benefit for the patient/beneficiary."

When Tracy and I met with the ADA last June, we pointed out how the ADA needs to quickly define the term “unbundling” because the dental insurance companies have been defining it in ways that benefit them. Tracy wrote out the definition for the ADA to use, and this definition is a big deal for all of us on PPO plans. The ADA executive was surprised the ADA had not defined it, and hopefully they will soon. 

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Dentists need to stop being mislead. Challenge the status-quo, and be that leader you know you can be. I'm always asking myself, "am I embracing stupid" when it comes to everything in my life? Mitigating stupidity in life is my constant challenge. We all make mistakes, but limiting the stupid mistakes just makes life easier. 
Learning business principles to help us have more fulfilling dental practices is part of that process that will prevent us from embracing stupid.

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At My Practice My Business, we don’t just talk about it, we teach it! We’re the only consulting company teaching it, with the right business protocols to do it. What is it that we teach that not one dental consulting company has picked up on? Procedural profitability! 

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The simple business question I have for all of you is this, “why in this world would you do MEPAT dentistry on any patient if the reimbursement is for the LEPAT? What business in this world follows that type of business mentality? I don’t believe there is any business in this world that has the same price point when there is a differential in cost of goods, except for dentistry. 

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The ADA is asking the U.S. Supreme Court to review a decision from a lower appeals court on the Employee Retirement Income Security Act of 1974 that limits states’ traditional authority to regulate health care and insurance. 

This win would be big for all dentists who take PPO Plans. Go ADA!

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