Your typical marketing funnel focuses on turning leads into sales in order to generate money. My perspective on a marketing funnel focuses on the relationship with the lead itself in order to sell the right products to the right people at the right time. That’s why episode 16 of Female Founders Breaking Boundaries is about solving the mystery of the marketing funnel! 

Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.

In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of building processes that allow customers to make an informed buying decision that is right for them and actionable steps you can take right now to flip the script of your standard marketing funnel in order to help customers make that educated buying decision and build long-lasting customer relationships. Some of the things I cover in this episode are:

• Celebrating Nikki Rausch, sales coach and founder of Your Sales Maven and how she stands out as a sales expert in the industry. 
• My definition of a marketing funnel, where it differs from the one you’re used to seeing, and how it dodges the sleazy sales tactics commonly used. 
• Building a relationship rapport with your customers so that they can buy from you and refer others to buy from you as well.
• The difference between a marketing funnel and a nurturing sequence. 
• Breaking down the seven components of what makes up a successful marketing funnel and how to know if it is working efficiently. 
• Discussing companies that are paying lip service to social issues instead of taking action to make a meaningful and substantial impact and how you as a business owner can track these issues and do better. 

Your marketing funnel is essentially your entire marketing plan and can easily become overwhelming and confusing. Start in the simple way of thinking about what your customers are thinking and feeling at every stage of the buying process and see how much progress you can make from there. 

Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern businesswoman and to hear even more about the points outlined above.

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Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/

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LINKS MENTIONED IN THIS EPISODE

Sales Maven

Mark Gaisford’s Linkedin from Red Sprout Media