We all use the word "He's a trained customer" but Vicky Kennedy strongly opposes this notion.

Tune in to the podcast to learn why

00:00 Introduction and the Value of Customer Education

03:04 The Need for Attribution Models in Customer Education

04:02 Building a Compelling ROI Story for Education

07:45 The Concept of Trained and Untrained Customers

10:36 Mapping Competencies and Use Cases in Customer Education

12:28 The Limitations of Engagement Metrics in Education

21:20 Key Takeaways for Customer Education Teams