Welcome back to the Sport by Fort Pod. 

This production uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, presented by AI hosts. 
 
In this last episode of season 1, we analyze the misconception of a universal sponsorship activation ratio, highlighting that no fixed formula exists for optimal investment. We will hear how multiple factors can critically influence appropriate spending. 

Through many examples from various industries, we will discuss why higher activation spending doesn't automatically equate to better outcomes, and sometimes, minimal investment is the right answer.

Enjoy the show. 

The source article for this episode can be found here: https://sportbyfort.com/blog/f/the-myth-of-sponsorship-ratios